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Senior Social Media Manager

Circle

Circle

Marketing & Communications
Salt Lake City, UT, USA · United States · Remote
Posted on Thursday, June 27, 2024

Circle is a financial technology company at the epicenter of the emerging internet of money, where value can finally travel like other digital data — globally, nearly instantly and less expensively than legacy settlement systems. This ground-breaking new internet layer opens up previously unimaginable possibilities for payments, commerce and markets that can help raise global economic prosperity and enhance inclusion. Our infrastructure – including USDC, a blockchain-based dollar – helps businesses, institutions and developers harness these breakthroughs and capitalize on this major turning point in the evolution of money and technology.

What you’ll be part of:

Circle is committed to visibility and stability in everything we do. As we grow as an organization, we're expanding into some of the world's strongest jurisdictions. Speed and efficiency are motivators for our success and our employees live by our company values: Multistakeholder, Mindfulness, Driven by Excellence and High Integrity. Circlers are consistently evolving in a remote world where strength in numbers fuels team success. We have built a flexible and diverse work environment where new ideas are encouraged and everyone is a stakeholder.

What you’ll be responsible for:

Circle is seeking a creative and collaborative Senior Social Media Manager to play a key role in how we connect with our audience through organic social channels. Circle engages with a wide range of industry players on social media – from large enterprises to crypto-native developers, founders, traders, regulators, and everyday people using digital currency. Organic social is a critical medium for Circle to expand awareness, and you will help ignite our channels globally.

Reporting to the Senior Director, Digital Marketing, you will help build and execute our social media strategy. You will be responsible for ideation, content development, and orchestration in collaboration with cross-functional team members across the company.

What you'll work on:

  • Lead all owned social media and content plans, prioritizing X, LinkedIn, and YouTube while continuously evaluating Circle’s brand presence on nascent or audience-specific platforms (i.e. Reddit, Warpcast).
  • Develop and author a consistent stream of fresh, creative content that drives awareness, engages our audience, and encourages action.
  • Guide and oversee how we appear visually on social channels, driving engagement through socially-native content while ensuring strong brand alignment.
  • Manage Circle’s social media roadmap, working cross-functionally for channel execution and editorial planning; serve as an advisor to other teams.
  • Identify, develop, and optimize the role social plays in new product launches, country launches, growth initiatives, and brand campaigns.
  • Support our emerging influencer marketing strategy to drive USDC awareness and brand engagement.
  • Contribute meaningfully to the overall social media strategy – meeting marketing objectives and utilizing social channels to drive relevance and engagement.
  • Manage external resources as needed, including social freelancers or agencies.
  • Measure, analyze, and report on the results of organic social initiatives.
  • Research social trends and regularly test new concepts and content while utilizing business insights to inform your plans and continually optimize performance.

You will aspire to our four core values:

  • Multistakeholder - you have dedication and commitment to our customers, shareholders, employees and families and local communities.
  • Mindful - you seek to be respectful, an active listener and to pay attention to detail.
  • Driven by Excellence - you are driven by our mission and our passion for customer success which means you relentlessly pursue excellence, that you do not tolerate mediocrity and you work intensely to achieve your goals.
  • High Integrity - you seek open and honest communication, and you hold yourself to very high moral and ethical standards. You reject manipulation, dishonesty and intolerance.

What you’ll bring to Circle:

  • Experience: You have 8+ years of relevant experience in any combination of: social media, Web3 marketing, content, social media analytics, B2B consumer finance.
  • Expertise: You’re a true subject matter expert in organic social and content. You have an understanding of consumer finance, Web3, and digital currency.
  • Communication: You’re a world-class communicator – including presentation and writing skills, with the ability to flex into copywriting when needed.

Management: You have experience recruiting and managing external resources to scale your work, including freelancers, contractors, and agencies.

  • Organization: You’re a self-starter who thrives in unstructured environments and consistently drives radical clarity around narrative, goals, and timelines.
  • Willingness to Learn: You’re a natural researcher with an appetite for learning about the future of digital currency and blockchain.
  • Tech Savvy: You have experience/familiarity with Slack, Apple MacOS, GSuite, Hubspot, and analytics tools.

Additional Information:

  • This position is eligible for day-one PERM sponsorship for qualified candidates.

Circle is on a mission to create an inclusive financial future, with transparency at our core. We consider a wide variety of elements when crafting our compensation ranges and total compensation packages.

Starting pay is determined by various factors, including but not limited to: relevant experience, skill set, qualifications, and other business and organizational needs. Please note that compensation ranges may differ for candidates in other locations.

Base Pay Range: $160,000 - $207,500

Annual Bonus Target: 17.5%

Also Included: Equity & Benefits (including medical, dental, vision and 401(k)). Circle has a discretionary vacation policy. We also provide 10 days of paid sick leave per year and 11 paid holidays per year in the U.S.

We are an equal opportunity employer and value diversity at Circle. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Additionally, Circle participates in the E-Verify Program in certain locations, as required by law.

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