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Affiliate Marketing Manager

FanDuel

FanDuel

Marketing & Communications
New York, NY, USA
Posted on Tuesday, April 4, 2023

ABOUT FANDUEL GROUP

There are more ways to win, here at FanDuel. We’re willing to bet on it.

THE ROSTER…

At FanDuel Group, we give fans a new and innovative way to interact with their favorite games, sports and teams. We’re dedicated to building a winning team and we pride ourselves on being able to make every moment mean more, especially when it comes to your career. So, what does “winning” look like at FanDuel? It’s recognition for your hard-earned results, a culture that brings out your best work—and a roster full of talented coworkers. Make no mistake, we are here to win, but we believe in winning right. That means we’ll never compromise when it comes to looking out for our teammates. From creatives professionals to cutting edge technology innovators, FanDuel offers a wide range of career opportunities, best in class benefits, and the tools to explore and grow into your best selves. At FanDuel, our principle of “We Are One Team” runs through all our offices across the globe, and you can expect to be a part of an exciting company with many opportunities to grow and be successful.

WHO WE ARE…

FanDuel Group is an innovative sports-tech entertainment company that is changing the way consumers engage with their favorite sports, teams, and leagues. The premier gaming destination in the United States, FanDuel Group consists of a portfolio of leading brands across gaming, sports betting, daily fantasy sports, advance-deposit wagering, and TV/media.

FanDuel Group has a presence across all 50 states with approximately 17 million customers and nearly 30 retail locations. The company is based in New York with offices in California, New Jersey, Florida, Oregon, Georgia, Portugal, Romania and Scotland.

Its network FanDuel TV and FanDuel+ are broadly distributed on linear cable television and through its relationships with leading direct-to-consumer OTT platforms.

FanDuel Group is a subsidiary of Flutter Entertainment plc, the world's largest sports betting and gaming operator with a portfolio of globally recognized brands and a constituent of the FTSE 100 index of the London Stock Exchange.

THE POSITION:
Our roster has an opening with your name on it

We are currently looking for a Manager, Affiliate Marketing to support growth through management of key affiliate marketing strategies and partnerships for our Sportsbook, Casino and DFS products. This role will sit within the Marketing organization and serve as a direct bridge between the Analytics and Marketing teams. If you have a passion for sports and iGaming, are interesting in digital advertising, and enjoy working on multiple projects, we would love to hear from you.

THE GAME PLAN:
Everyone on our team has a part to play

  • Lead the day-to-day execution and optimization of affiliate marketing program, including but not limited to: recruiting, setting up, and managing US Affiliates & Partners while monitoring performance
  • Build a proactive, positive, and constructive relationships with affiliate partners
  • Generate inputs and insights for reporting such as daily and weekly performance, competitive and creative analysis
  • Produce forecasts, budget, and KPI settings for the affiliate program and manage spend within budget to hit monthly and annual goals
  • Work cross-functionally with the entire marketing team on campaign development and execution, including Analytics, Creative Ops and Acquisition Strategy & Planning
  • Oversee the successful implementation and quality assurance of all components of affiliate programs
  • Coordinate with external partners on day to day needs and deliverable management
  • Make recommendations based on data and channel and market expertise to improve channel performance
  • Support budgeting, invoicing, reconciliations and partner authorizations
  • Facilitate ad-hoc requests as needed
  • Opportunity to mentor junior members within the Affiliate team

THE STATS:
What we're looking for in our next teammate

  • 4+ years of experience managing respective channels
  • Bachelor's degree with strong academic record and/or proven relevant experience in a performance marketing role at either an agency or on the operator side
  • Meaningful experience working in an affiliate marketing program with strong negotiation skills and an eye for detail as well as experience in a start-up like environment
  • Comfortable managing concurrent projects in an ever-evolving, fast-paced landscape
  • Analytically driven with strong understanding of underlying data and methodologies used to inform decision making and drive performance management
  • Strong understanding of marketing, testing and reporting methodology
  • Strong knowledge of the marketing landscape
  • Excellent written and verbal communication skills
  • Familiarity negotiating favorable rates and deal structures with advertising partners
  • Ability to interface with a wide range of internal teams and ability to build strong relationships internally and externally
  • Advanced excel skills preferred
  • Meticulous attention to detail, outstanding organizational skills, project management skills, and ability to multi-task and prioritize
  • Knowledge or understanding of the business and culture of sports and gaming preferred
  • Experience working across multiple businesses within a larger corporate structure is preferred

PLAYER CONTRACT
We treat our team right

From our many opportunities for professional development to our generous insurance and paid leave policies, we’re committed to making sure our employees get as much out of FanDuel as we ask them to give. Competitive compensation is just the beginning. As part of our team, you can expect:

  • An exciting and fun environment committed to driving real growth
  • Opportunities to build really cool products that fans love
  • Mentorship and professional development resources to help you refine your game
  • Flexible vacation allowance to let you refuel
  • Hall of Fame benefit programs and platforms

FanDuel Group is an equal opportunities employer and we believe, as one of our principal states, “We Are One Team!.” We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status. We believe FanDuel is strongest and best able to compete if all employees feel valued, respected, and included. We want our team to include diverse individuals because diversity of thought, diversity of perspectives, and diversity of experiences leads to better performance. Having a diverse and inclusive workforce is a core value that we believe makes our company stronger and more competitive as One Team!

The applicable salary range for this position is $99,000 to $136,000 which is dependent on a variety of factors including relevant experience, location, business needs and market demand. This role may also be eligible for short-term or long-term incentive compensation.

#LI-Hybrid