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Acquisition Strategy and Planning Manager

FanDuel

FanDuel

New York, NY, USA
Posted on Thursday, May 4, 2023

ABOUT FANDUEL GROUP

There are more ways to win, here at FanDuel. We’re willing to bet on it.

THE ROSTER…

At FanDuel Group, we give fans a new and innovative way to interact with their favorite games, sports, and teams. We’re dedicated to building a winning team and we pride ourselves on being able to make every moment mean more, especially when it comes to your career. So, what does “winning” look like at FanDuel? It’s recognition for your hard-earned results, a culture that brings out your best work—and a roster full of talented coworkers. Make no mistake, we are here to win, but we believe in winning right. That means we’ll never compromise when it comes to looking out for our teammates. From creative professionals to cutting-edge technology innovators, FanDuel offers a wide range of career opportunities, best-in-class benefits, and the tools to explore and grow into your best self. At FanDuel, our principle of “We Are One Team” runs through all our offices across the globe, and you can expect to be a part of an exciting company with many opportunities to grow and be successful.

WHO WE ARE…

FanDuel Group is an innovative sports-tech entertainment company that is changing the way consumers engage with their favorite sports, teams, and leagues. The premier gaming destination in the United States, FanDuel Group consists of a portfolio of leading brands across gaming, sports betting, daily fantasy sports, advance-deposit wagering, and TV/media.

FanDuel Group has a presence across all 50 states with approximately 17 million customers and nearly 30 retail locations. The company is based in New York with offices in California, New Jersey, Florida, Oregon, Georgia, Portugal, Romania and Scotland.

Its network FanDuel TV and FanDuel+ are broadly distributed on linear cable television and through its relationships with leading direct-to-consumer OTT platforms.

FanDuel Group is a subsidiary of Flutter Entertainment plc, the world's largest sports betting and gaming operator with a portfolio of globally recognized brands and a constituent of the FTSE 100 index of the London Stock Exchange.

THE POSITION:
Our roster has an opening with your name on it

We’re looking for a Casino Acquisition Strategy and Planning Manager that will drive new customer acquisition and activation strategy across our products to drive company growth. This is an energizing role with the opportunity to make a material impact on the business outcome for FanDuel Group.

THE GAME PLAN:
Everyone on our team has a part to play

  • Responsible for traditional performance management and reporting of our marketing activities
  • Integral in financial planning and analysis for media spend and acquisition generosity
  • Work cross-functionally with various teams to drive customer growth through innovative functional enhancements and strategies
  • Partner with the Media & Demand Generation Team to ensure our paid media works hard and delivers efficient results.
  • Continuously seek to improve our conversion metrics
  • Leverage our suite of products, media assets, partnerships and relationships to help deliver cross sell plans that benefit all FanDuel Group businesses
  • Optimize acquisition campaigns by analyzing market trends and testing new targeting segments
  • Opportunity to own growth initiatives and drive material business outcomes
  • Advocate for and be a role model of the Acquisition Marketing Team to influence wider marketing priorities and product and technology roadmaps
  • Identify, grow, and develop top talent within the Acquisition Marketing Team

THE STATS:
What we're looking for in our next teammate

  • Minimum of 5 years of experience in digital or growth marketing with a focus on consumer acquisition preferred
  • Bachelor's Degree in Marketing, Business or Analytical field (or other relevant discipline) preferred
  • Managerial or mentorship experience preferred
  • Proven Growth mindset; Product led, data driven, and highly creative
  • Proficient in a range of tools across the marketing stack (Amplitude, Adjust, GA, Chartio, Optimizely)
  • Results oriented, with the need to be objective and measure performance
  • Metrics driven and continuously seeking improvement of marketing efforts to increase quality and productivity
  • Strong analytical rigor to your decision making
  • Ability and eagerness to effectively balance the big-picture strategic work with execution
  • Customer focused
  • Interest in the Online Gaming Industry preferred

PLAYER CONTRACT:
We treat our team right

  • From our many opportunities for professional development to our generous insurance and paid leave policies, we’re committed to making sure our employees get as much out of FanDuel as we ask them to give. Competitive compensation is just the beginning. As part of our team, you can expect:
    An exciting and fun environment committed to driving real growth
  • Opportunities to build really cool products that fans love
  • Mentorship and professional development resources to help you refine your game
  • Flexible vacation allowance to let you refuel
  • Hall of Fame benefit programs and platforms

FanDuel Group is an equal opportunities employer and we believe, as one of our principal states, “We Are One Team!” We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status. We believe FanDuel is strongest and best able to compete if all employees feel valued, respected, and included. We want our team to include diverse individuals because diversity of thought, diversity of perspectives, and diversity of experiences leads to better performance. Having a diverse and inclusive workforce is a core value that we believe makes our company stronger and more competitive as One Team!

The applicable salary range for this position is $99,000 to $136,000 which is dependent on a variety of factors including relevant experience, location, business needs and market demand. This role may also be eligible for short-term or long-term incentive compensation.

#LI-Hybrid