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Product Manager, Organic Growth

FanDuel

FanDuel

Product, Sales & Business Development
Atlanta, GA, USA
Posted on Wednesday, February 7, 2024

ABOUT FANDUEL

FanDuel Group (“FanDuel") is an innovative sports-tech entertainment company that is changing the way consumers engage with their favorite sports, teams, and leagues. The premier gaming destination in the United States, FanDuel consists of a portfolio of leading brands across gaming, sports betting, daily fantasy sports, advance-deposit wagering, and TV/media.

FanDuel has a presence across all 50 states with approximately 17 million customers and 28 retail locations. FanDuel is based in New York with offices in New Jersey, Georgia, California, Oregon, Canada and Scotland.

Its networks FanDuel TV and FanDuel+ are broadly distributed on linear cable television and through its relationships with leading direct-to-consumer over-the-top platforms.

FanDuel is a subsidiary of Flutter Entertainment plc, the world's largest sports betting and gaming operator with a portfolio of globally recognized brands and a constituent of the FTSE 100 index of the London Stock Exchange.

THE ROSTER

At FanDuel, we give fans a new and innovative way to interact with their favorite games, sports and teams. We’re dedicated to building a winning team and we pride ourselves on being able to make every moment mean more, especially when it comes to your career. So, what does “winning” look like at FanDuel? It’s recognition for your hard-earned results, a culture that brings out your best work—and a roster full of talented coworkers. Make no mistake, we are here to win, but we believe in winning right. That means we’ll never compromise when it comes to looking out for our teammates. From creatives professionals to cutting edge technology innovators, FanDuel offers a wide range of career opportunities, best in class benefits, and the tools to explore and grow into your best selves. At FanDuel, our principle of “We Are One Team” runs through all our offices across the globe, and you can expect to be a part of an exciting company with many opportunities to grow and be successful.

THE POSITION
Our roster has an opening with your name on it

FanDuel is seeking a passionate Product Manager to join our esteemed Organic Growth product team. This role will focus on the enhancement and optimization of our Sportsbook web product and our core FanDuel.com website, aiming to drive valuable new traffic resulting in increased customer activations. We are on the lookout for a candidate who is not only experienced but also enthusiastic about devising strategies to cultivate organic growth. If you have a knack for innovative product development and are eager to make a mark in a dynamic world of online sports entertainment, this opportunity is tailored for you.

THE GAME PLAN
Everyone on our team has a part to play

As the Product Manager, Organic Growth, you will collaborate closely with a multifaceted team comprising of product designers, engineers, researchers, marketers, and analysts. Your primary objective will be to craft and refine strategies for discovery and activations across the FanDuel.com web portfolio, encompassing both technical product optimizations and the creation of novel customer experiences across various phases of the customer journey.

  1. Strategy Development: Develop and implement strategies to boost organic growth for FanDuel’s web products.
  2. Identify and Prioritize Opportunities: Ruthlessly prioritizing the right opportunities is paramount. You will identify, prioritize, and implement initiatives to enhance content discovery, optimize SEO strategies, and create impactful customer experiences.
  3. Experience Optimization: Optimizing user experiences across diverse product portfolios to align our product objectives with business goals.
  4. Leadership and Collaboration: Provide leadership in organic web discovery and customer experience, leveraging user research, interaction and behavioral data, and past experiences.
  5. Stakeholder Management: Collaboration with key stakeholders to identify and prioritize innovative improvement opportunities.
  6. Performance Reporting: Monitor performance metrics regularly, ensuring transparency, and continuously improving product experiences and key results.

While prior experience in sports, sports betting, or fantasy sports is not mandatory, a genuine interest in these areas and a deep desire to learn is essential. The ideal candidate will possess the following qualities:

  1. Product Management Expertise (Product Sense): Demonstratable experience in multi-faceted product management, with a track record of successfully leading initiatives from ideation to execution.
  2. Strategic Thinker: Ability to think strategically and translate insights into actionable places that drive organic growth and deliver measurable results.
  3. Technical Proficiency: Familiarity with web technologies and an aptitude for understanding technical intricacies to inform product enhancements.
  4. Analytical Skills: Proficiency in data analysis and interpretation, with a keen eye for identifying trends and opportunities for optimization.
  5. Communication and Leadership: Excellent communication skills (verbal and written), coupled with natural leadership abilities to inspire and align cross-functional teams toward common goals.

THE STATS
What we’re looking for in our next teammate

  • Minimum of 3+ years experience in Product Management.
  • Experience with launching websites and their different components.
  • Proficiency in Search Engine Optimization strategies and tactics.
  • Bachelor’s degree
  • You are a problem solver that rarely takes no for an answer – not looking for the easy way out.
  • Recognition of the discovery process people go through, knowing how they engage with websites and further encouraging increased engagement and conversions.
  • Ability to handle multiple simultaneous projects while effectively balancing scope, resourcing, time, and quality.
  • Demonstrated success cross-functionally influencing teams without formal authority.
  • Knowledge of sports and/or experience working within a heavily regulated industry is a plus
  • Don’t check all the boxes? That’s okay! We encourage you to still apply if you feel like you possess an adjacent skillet and are interested in learning more about this position.

PLAYER BENEFITS
We treat our team right

From our many opportunities for professional development to our generous insurance and paid leave policies, we’re committed to making sure our employees get as much out of FanDuel as we ask them to give. Competitive compensation is just the beginning. As part of our team, you can expect:

  • An exciting and fun environment committed to driving real growth
  • Opportunities to build really cool products that fans love
  • Mentorship and professional development resources to help you refine your game
  • Be well, save well and live well - with FanDuel Total Rewards your benefits are one highlight reel after another


FanDuel is an equal opportunities employer and we believe, as one of our principal states, “We Are One Team!” We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, Veteran status, or another other characteristic protected by state, local or federal law. We believe FanDuel is strongest and best able to compete if all employees feel valued, respected, and included. We want our team to include diverse individuals because diversity of thought, diversity of perspectives, and diversity of experiences leads to better performance. Having a diverse and inclusive workforce is a core value that we believe makes FanDuel stronger and more competitive as One Team!

This role includes flexible time off (including unlimited paid time off for full-time employees) and 14 paid company holidays. FanDuel offers paid sick time in accordance with all applicable state and federal laws."

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