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Senior Brand Manager, Casino

FanDuel

FanDuel

Marketing & Communications
New York, NY, USA
Posted on Tuesday, April 16, 2024

ABOUT FANDUEL

FanDuel Group (“FanDuel") is an innovative sports-tech entertainment company that is changing the way consumers engage with their favorite sports, teams, and leagues. The premier gaming destination in the United States, FanDuel consists of a portfolio of leading brands across gaming, sports betting, daily fantasy sports, advance-deposit wagering, and TV/media.

FanDuel has a presence across all 50 states with approximately 17 million customers and 28 retail locations. FanDuel is based in New York with offices in New Jersey , Georgia, California, Oregon, Canada and Scotland.

Its networks FanDuel TV and FanDuel+ are broadly distributed on linear cable television and through its relationships with leading direct-to-consumer over-the-top platforms.

FanDuel Group is a subsidiary of Flutter Entertainment plc, the world's largest sports betting and gaming operator with a portfolio of globally recognized brands and traded on the New York Stock Exchange (NYSE: FLUT).

THE ROSTER

At FanDuel, we give fans a new and innovative way to interact with their favorite games, sports and teams. We’re dedicated to building a winning team and we pride ourselves on being able to make every moment mean more, especially when it comes to your career. So, what does “winning” look like at FanDuel? It’s recognition for your hard-earned results, a culture that brings out your best work—and a roster full of talented coworkers. Make no mistake, we are here to win, but we believe in winning right. That means we’ll never compromise when it comes to looking out for our teammates. From creatives professionals to cutting edge technology innovators, FanDuel offers a wide range of career opportunities, best in class benefits, and the tools to explore and grow into your best selves. At FanDuel, our principle of “We Are One Team” runs through all our offices across the globe, and you can expect to be a part of an exciting company with many opportunities to grow and be successful.

THE POSITION
Our roster has an opening with your name on it

We are looking for a Senior Brand Manager to join our Casino marketing team as we reach a critical point in our journey. This is a pivotal role that will shape how we build our brand as the business grows. Responsible for driving strategic and creative briefs across integrated campaigns to bring to life messages that will be compelling to our target audience, this role will work alongside all marketing teams to ensure high quality execution upholding our brand proposition. The ideal candidate has experience working on brands in competitive markets, can contribute to the building of communications platforms, and relishes working with a range of stakeholders.

Reporting into the Director of Brand Strategy, this is an impactful role that will help deliver the long-term strategic direction of our marketing in our drive to become America’s next iconic sports & gaming brand.

THE GAME PLAN
Everyone on our team has a part to play

  • Lead how we leverage talent and partnerships across all our Casino brand touchpoints and communicate plans and strategies across the wider org.
  • Become the go to person for evaluating new talent and partnership opportunities to grow our Casino brand.
  • Lead communication with creative teams throughout the campaign production cycle, developing creative with performance-driven insights.
  • Work with our research/insight’s teams, organic social & partnerships teams to measure key brand metrics and identify opportunities for driving improvements.
  • Understand, optimize, and implement our brand strategy to drive growth against key Casino business objectives.
  • Collaborate with other teams throughout the business as they bring the brand to life across all touchpoints.
  • Maintain a thorough understanding of competitor brand positioning and consumer response to these strategies.
  • Be a customer advocate in all marketing campaigns, ensuring that the brand and our casino target audience are at the heart of our created communications.
  • Shape media planning and effectively work with our media teams to bring our Casino messaging to life within key channels and tentpole moments
  • Translate critical business problems into effective creative briefs while optimizing our creative development/delivery process.
  • Build the internal brand of casino – create a drumbeat of company-wide internal comms opportunities.

THE STATS
What we're looking for in our next teammate

  • 6+ years of experience in brand, communications, or marketing. Ideally would have category experience - e.g., online gaming, streaming, e-commerce, or high-growth B2C digital-only product
  • Experience managing talent & influencers for brand campaigns strongly preferred.
  • Experience working on both new and existing brands in competitive markets
  • Experience applying traditional brand building skills in a growth and performance-oriented digital business
  • Ability to critically evaluate creative execution to ensure it delivers on our objectives
  • Ability to work with a wide variety of stakeholders to understand problems and help solve them with action
  • Understands data – whether that’s business, media, or brand health data to give the context on why we need to prioritize activity
  • Capability to ingest research and insight, identifying what draws customers to the brand and how to maximize this in communications
  • Self starter – is able to diagnose a problem or opportunity and goes and finds out how we can make it happen.
  • Enjoys the pace of a growing business, can work fast when required but is also able to step back and work strategically.
  • High quality interpersonal and presentation skills – people enjoy working with you, and you inspire with your passion for the brand.

PLAYER BENEFITS
We treat our team right

From our many opportunities for professional development to our generous insurance and paid leave policies, we’re committed to making sure our employees get as much out of FanDuel as we ask them to give. Competitive compensation is just the beginning. As part of our team, you can expect:

  • An exciting and fun environment committed to driving real growth
  • Opportunities to build really cool products that fans love
  • Mentorship and professional development resources to help you refine your game
  • Be well, save well and live well - with FanDuel Total Rewards your benefits are one highlight reel after another

FanDuel is an equal opportunities employer and we believe, as one of our principal states, “We Are One Team!” We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, Veteran status, or another other characteristic protected by state, local or federal law. We believe FanDuel is strongest and best able to compete if all employees feel valued, respected, and included. We want our team to include diverse individuals because diversity of thought, diversity of perspectives, and diversity of experiences leads to better performance. Having a diverse and inclusive workforce is a core value that we believe makes FanDuel stronger and more competitive as One Team!

The applicable salary range for this position is $118,000-$147,000, which is dependent on a variety of factors including relevant experience, location, business needs and market demand. This role may offer the following benefits: medical, vision, and dental insurance; life insurance; disability insurance; a 401(k) matching program; among other employee benefits. This role may also be eligible for short-term or long-term incentive compensation, including, but not limited to, cash bonuses and stock program participation. This role includes paid personal time off and 14 paid company holidays. FanDuel offers paid sick time in accordance with all applicable state and federal laws.

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