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Tusk Venture Partners
Tusk Venture Partners

1:1 CRM Excellence Director



New York, NY, USA
Posted on Friday, June 7, 2024


FanDuel Group (“FanDuel") is an innovative sports-tech entertainment company that is changing the way consumers engage with their favorite sports, teams, and leagues. The premier gaming destination in the United States, FanDuel consists of a portfolio of leading brands across gaming, sports betting, daily fantasy sports, advance-deposit wagering, and TV/media.

FanDuel has a presence across all 50 states with approximately 17 million customers and 28 retail locations. FanDuel is based in New York with offices in New Jersey, Georgia, California, Oregon, Canada and Scotland.

Its networks FanDuel TV and FanDuel+ are broadly distributed on linear cable television and through its relationships with leading direct-to-consumer over-the-top platforms.

FanDuel Group is a subsidiary of Flutter Entertainment plc, the world's largest sports betting and gaming operator with a portfolio of globally recognized brands and traded on the New York Stock Exchange (NYSE: FLUT).


At FanDuel, we give fans a new and innovative way to interact with their favorite games, sports and teams. We’re dedicated to building a winning team and we pride ourselves on being able to make every moment mean more, especially when it comes to your career. So, what does “winning” look like at FanDuel? It’s recognition for your hard-earned results, a culture that brings out your best work—and a roster full of talented coworkers. Make no mistake, we are here to win, but we believe in winning right. That means we’ll never compromise when it comes to looking out for our teammates. From creatives professionals to cutting edge technology innovators, FanDuel offers a wide range of career opportunities, best in class benefits, and the tools to explore and grow into your best selves. At FanDuel, our principle of “We Are One Team” runs through all our offices across the globe, and you can expect to be a part of an exciting company with many opportunities to grow and be successful.

Our roster has an opening with your name on it

The data-driven, collaborative person who fills this brand-new role as Director, Customer Strategy Enablement will help reshape how the organization thinks about how we better reach customers and drive personalization efforts and new marketing capabilities. The high-priority role will drive the organization toward a future vision of the FanDuel customer experience, where products are prioritized and recommended to customers based on historical attributes and activity.

Everyone on our team has a part to play

  • Lead marketing transformation efforts in conjunction with evolving audience strategy, communication personalization and product capabilities
  • Develop and guide communications excellence across FanDuel products across marketing channels, including influencing in-app engagements
  • Drive strategy around testing new communication, promotion and customer journey capabilities in conjunction with marketing technology and product teams across the business
  • Ensure FanDuel brand voice sits behind every message sent to our customers
  • Work cross-functionally to drive customer segmentation capabilities within product marketing and UX teams
  • Evolve marketing modular and dynamic communications across customer marketing and operations
  • Own roadmap across how we drive personalized marketing journeys and promotional capabilities in communications
  • Serve as key stakeholder in evaluation of current and new technology platforms to enable marketing evolution
  • Implement personalization framework across the CRM organization to drive marketing lifecycle evolution
  • Work closely alongside analytics and data science teams to leverage predictive generosity driven models that will guide how we reach customers across multiple products and maximize group value
  • Challenge and build on which attributes inform marketing targeting strategy
  • Manage and grow talent to help drive technical acumen and personalization efforts

What we're looking for in our next teammate

  • Minimum 8 years of work experience, ideally in personalization marketing or retention marketing with a focus on personalization and push/email marketing
  • Has shown ability to lead marketing transformation initiatives and present changes to senior leadership
  • Expertise in brand voice and communications
  • Capable of driving product roadmaps to help fulfil strategy of personalized marketing across the business
  • Ability to translate audience strategy across product and technology teams to enhance marketing and product capabilities
  • Able to drive implementation and change management across multiple teams to enhance marketing practice
  • Experience leveraging large datasets and translating into actionable outcomes
  • Bachelor's Degree and/or Masters Degree in Marketing, Business or Analytical field (or other relevant discipline)
  • Entrepreneurial mindset and excitement around being part of a new team
  • Capable of communicating complex topics concisely to senior leadership
  • Able to influence decisions from a variety of stakeholders
  • Results oriented, with the need to be objective and measure performance
  • Track record of delivering business outcomes
  • Strong analytical rigor to your decision making
  • Ability and eagerness to effectively balance the big-picture strategic work with execution
  • Customer focused

We treat our team right

From our many opportunities for professional development to our generous insurance and paid leave policies, we’re committed to making sure our employees get as much out of FanDuel as we ask them to give. Competitive compensation is just the beginning. As part of our team, you can expect:

  • An exciting and fun environment committed to driving real growth
  • Opportunities to build really cool products that fans love
  • Mentorship and professional development resources to help you refine your game
  • Be well, save well and live well - with FanDuel Total Rewards your benefits are one highlight reel after another

FanDuel is an equal opportunities employer and we believe, as one of our principal states, “We Are One Team!” We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, Veteran status, or another other characteristic protected by state, local or federal law. We believe FanDuel is strongest and best able to compete if all employees feel valued, respected, and included. We want our team to include diverse individuals because diversity of thought, diversity of perspectives, and diversity of experiences leads to better performance. Having a diverse and inclusive workforce is a core value that we believe makes FanDuel stronger and more competitive as One Team!

The applicable salary range for this position is $144,000 - $180,000, which is dependent on a variety of factors including relevant experience, location, business needs and market demand. This role may offer the following benefits: medical, vision, and dental insurance; life insurance; disability insurance; a 401(k) matching program; among other employee benefits. This role may also be eligible for short-term or long-term incentive compensation, including, but not limited to, cash bonuses and stock program participation. This role includes paid personal time off and 14 paid company holidays. FanDuel offers paid sick time in accordance with all applicable state and federal laws.