Summary

The App Store Commerce Platform team drives the global digital marketplace for Apple, enabling developers to reach millions of users while maximizing revenue opportunities. We focus on delivering innovative commerce solutions, including in-app purchases, subscriptions, and gaming features. The Greater China region represents a critical growth market, and this team plays a vital role in supporting local developer success and platform expansion.

Description

This role requires leading a team of Developer Advocates to champion App Store commerce solutions in the Greater China region. You will translate developer needs into product improvements, guide cross-functional initiatives, and ensure developers have the technical support and resources to successfully implement and adopt commerce features. This is an opportunity to directly influence product strategy while building a high-performing team.

Responsibilities

• Lead, mentor, and develop a team of App Store Developer Advocates, setting clear goals aligned with broader App Store and commerce platform strategies
• Conduct regular performance reviews, provide constructive feedback, and support career development for team members
• Manage team workload and resource allocation to ensure timely delivery of projects and initiatives
• Gather and synthesize feedback from local developers and strategic partners, then communicate this feedback to product and engineering teams to inform feature design
• Collaborate with cross-functional teams including Engineering, Business Development, Product, Program Management, and Developer Relations on commerce and StoreKit initiatives
• Provide in-person technical support to key developers involved in App Store launches, building and maintaining strong relationships
• Track launch schedules and ensure all technical materials and resources are accurate and ready before feature launches
• Benchmark tools and capabilities available to developers on competing platforms
• Evaluate the success of commerce features using metrics and social listening, then present findings to App Store Management and Engineering Leadership Teams
• Represent the App Store and your team's initiatives in meetings and presentations across time zones
• Travel to California as needed based on business requirements
  
  

Minimum Qualifications

• Technical Leadership & Communication – Ability to identify and navigate technical complexities, evangelise new products, and communicate fluently with both technical and non-technical stakeholders
• Experience managing and developing a team of technical, product and solutions-oriented professionals
• Cross-functional Project Management – Proven experience driving cross-functional initiatives, managing multiple concurrent projects, and working effectively in fast-paced environments
• Product Adoption & Technical Problem-Solving – Demonstrated experience adopting new capabilities, overcoming technical and systematic complexities, and driving adoption of new technology through external relationship management and facilitation
• Presentation & Influence Skills – Strong written and verbal communication abilities with proven presentation experience and capacity to influence decision-making at multiple levels
• Proficiency in both Chinese and English languages
  
  

Preferred Qualifications

• Experience with product thinking and strategy, including the ability to identify market opportunities, define product requirements, and influence engineering and design teams on feature implementation
• Ability to articulate product vision, gather and analyse user feedback, and influence engineering and design teams on feature implementation
• iOS Development Experience – Previous iOS development experience, including StoreKit Frameworks and Server to Server Notifications
• Experience leading teams through the identification, navigation, and resolution of technical or systematic complexities to drive adoption of new technology.
• Extensive experience across the e-commerce ecosystem, including digital storefronts, payment processing, subscription models, user acquisition/retention, and monetization strategies for mobile or web platforms
  
  

Apple is an equal opportunity employer that is committed to inclusion and diversity, and thus we treat all applicants fairly and equally. Apple is committed to working with and providing reasonable accommodation to applicants with physical and mental disabilities.