Associate Manager, Performance Marketing
Ro
Marketing & Communications
New York, NY, USA
Posted on Oct 29, 2024
Ro is a direct-to-patient healthcare company with a mission of helping patients achieve their health goals by delivering the easiest, most effective care possible. Ro is the only company to offer nationwide telehealth, labs, and pharmacy services. This is enabled by Ro's vertically integrated platform that helps patients achieve their goals through a convenient, end-to-end healthcare experience spanning from diagnosis, to delivery of medication, to ongoing care. Since 2017, Ro has helped millions of patients in nearly every single county in the United States, including 98% of primary care deserts.
The healthcare system today is not designed to help patients achieve their goals. It’s designed around institutions such as hospitals and insurance companies. A patient centric healthcare system is one that is designed around the goals a patient wants to achieve. We’re building healthcare that puts patients in control, provides reactive and proactive care, has transparent pricing and process, is extremely effective and ridiculously convenient, and evolves over time based on patients’ goals.
Ro has been recognized as a Fortune Best Workplace in New York and Health Care for four consecutive years (2021-2024). In 2023, Ro was also named Best Workplace for Parents for the third year in a row. In 2022, Ro was listed as a CNBC Disruptor 50.
The Performance Marketing team at Ro is seeking a data-driven Associate Manager responsible for driving new patient growth from our paid social channels (e.g. Meta, Reddit, Twitter, TikTok etc.). This role will report to the Manager of Performance Marketing and will oversee a portion of our paid social media budget, leading all aspects of campaign optimization and creative strategy. The ideal candidate should be both analytical and imaginative, capable of delving deeply into performance data to drive optimizations and concepting engaging ad creatives that convert effectively.
As a seasoned paid social operator, you will drive our creative testing roadmap (with a focus on short-form UGC video), inform our landing page experiments, and identify new optimization opportunities. We are looking for someone who can build and launch campaigns on multiple paid social channels, can instinctively tell which paid social ad creative is more likely to perform, and is comfortable devising and launching landing page tests. This role is highly cross-functional and requires a collaborative approach to working with a range of partners including Creative, Analytics, Product Marketing, Legal, and Medical teams.
What You’ll Do:
- Lead Paid Social strategy and execution for a portion of our business, with day-to-day responsibilities including campaign optimization, bid management, budget allocation, performance monitoring, testing, etc.
- Oversee paid social creative process, from new ad concept development & briefing to handoff & refinement, to generate a high volume of ad creatives to fuel our paid social channels
- Partner with our influencer marketing team to create UGC ads that convert
- Leverage external creative agencies as needed to augment our ad creation capacity, managing both external communications and internal coordination
- Analyze performance data and metrics to identify media, creative, and landing page opportunities
- Collaborate with Product Marketing and business unit stakeholders to test and expand our messaging and claims strategy
- Regularly conduct competitive analysis and market research to inform creative and campaign strategy
- Stay up-to-date on platform updates and algorithm changes to inform campaign and bid optimization
- Collaborate with wider paid media and conversion optimization teams to drive iterative testing of landing pages and paid social conversion flows
- Monitor and report on KPIs and campaign performance, providing regular updates to stakeholders
- Align with medical and legal teams on any policy or regulatory changes, updating the paid social funnel as needed
- Foster relationships with cross-functional partners, such as business stakeholders, technology partners, and data teams
What You'll Bring to the Team:
- At least 3-5 years of experience as a paid social operator with a solid understanding of the Facebook/Instagram ecosystem (familiarity with channels like TikTok, Reddit or Snapchat is a plus, but not required)
- Exceptional creative intuition, you instinctively know how and why an ad is engaging and the type of behavior it can drive
- Strong analytical skills, with prior experience unpacking learnings from tools like Google Analytics, Mixpanel, Omniture, etc.
- Excellent written and verbal communication skills
- Near pixel-perfect attention to detail
- Comfort in collaborating cross-functionally in a fast-paced environment
- You are hard-working, get along well with others, and don’t mind dad jokes
- Familiarity with SQL-based BI tools such as Tableau, Looker, Metabase
- Experience with landing page testing and funnel optimization
Bonus Points:
We've Got You Covered:
- Full medical, dental, and vision insurance + OneMedical membership
- Healthcare and Dependent Care FSA
- 401(k) with company match
- Flexible PTO
- Wellbeing + Learning & Growth reimbursements
- Paid parental leave + Fertility benefits
- Pet insurance
- Student loan refinancing
- Virtual resources for mindfulness, counseling, and fitness
The target base salary for this position ranges from $99,500 - $120,000, in addition to a competitive equity and benefits package (as applicable). When determining compensation, we analyze and carefully consider several factors, including location, job-related knowledge, skills and experience. These considerations may cause your compensation to vary.
Ro recognizes the power of in-person collaboration, while supporting the flexibility to work anywhere in the United States. For our Ro’ers in the tri-state (NY) area, you will join us at HQ on Tuesdays and Thursdays. For those outside of the tri-state area, you will be able to join in-person collaborations throughout the year (i.e., during team on-sites).
At Ro, we believe that our diverse perspectives are our biggest strengths — and that embracing them will create real change in healthcare. As an equal opportunity employer, we provide equal opportunity in all aspects of employment, including recruiting, hiring, compensation, training and promotion, termination, and any other terms and conditions of employment without regard to race, ethnicity, color, religion, sex, sexual orientation, gender identity, gender expression, familial status, age, disability and/or any other legally protected classification protected by federal, state, or local law.
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