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Paid Media Marketing Analyst

Tend

Tend

Marketing & Communications, IT
New York, NY, USA
Posted on Tuesday, July 9, 2024
At Tend, we do dental differently.

Tend is rewriting the playbook of modern dentistry by building a company around the patient and the provider. We believe that with the power of technology, a hospitality-driven mindset, and a top tier clinical team, we can make going to the dentist something to look forward to. Our vision is to transform the dental experience into one that is empowering, human and personalized.

Since launching in 2019, we have provided exceptional care to over 100,000 patients across five major cities: New York, Washington DC, Boston, Atlanta and Nashville. With thousands of five-star reviews, Tend has become one of the country's top-rated and in-demand dental practices, with over 650 team members to support this mission. We’re continuing to grow quickly and looking for the best of the best to come join our team.

The Paid Media Marketing Analyst is responsible for media planning and execution of paid social channels and management of paid search in partnership with an external search agency. The growth marketing analyst will work to strategize, execute & optimize paid media campaigns across multiple channels to launch Tend into new markets, maintain best-in-class paid media social in existing markets, and use a test & learn strategy to bring new creative ideas to market.

About the Role

  • Accountable for pacing, forecasting, and budget management across channels, with a heavy focus on paid-social
  • Manage the paid social planning & execution for evergreen campaigns including Facebook, TikTok, Pinterest and others. This includes monthly channel allocation, optimization, and creative iteration across all lines of business
  • Utilize a test and learn roadmap in partnership with the creative team to constantly iterate on best performing creative, setting up A/B test to optimize creative and audiences
  • Work with Marketing, Operations and Design to plan and execute new market launches and one-off campaigns, including promotions and lead generation campaigns
  • Lead and manage daily media optimizations across all lines of business
  • Manage monthly and quarterly budgets as well as monthly reporting across paid channels.
  • Apply learnings from test & learn roadmap and monthly reports and share learnings across the organization
  • Leverage data-driven insights to inform roadmaps and optimization for future media and ongoing content strategies
  • Work with manager on paid landing page testing and creation to coincide with ads testing and strategy

About You

  • You are a creative thinker and strong problem-solver who develops hypotheses to drive insights
  • You are a leader with exceptional project management skills
  • You have demonstrated exceptional business and customer experience judgment and obsess over customer experience
  • You are comfortable with self directed and comfortable with ambiguity; have a can do attitude and are adaptable and willing to take on additional responsibilities as necessary and can be scrappy and resourceful
  • You can effectively communicate with leadership and cross functional partners
  • You are comfortable with data and love diving into complex data to draw conclusions
  • Curiosity for full funnel analysis including conversion rate optimization and user experience testing
  • Substantial experience working with performance marketing metrics (CPM, CPI, CPA, CPC, LTV and CR).
  • You are proficient with Looker, GTM, big plus if proficient in Google Analytics 4 and a CMS such as Builder
  • 2-3 years of professional experience in a fast-paced environment working in digital marketing, strategy or related field
  • Agency, Startup and/or D2C experience strongly preferred

#hub2022

New York pay range
$80,000$100,000 USD

The Tend Difference

The highest standard of care, anywhere.
You’ll work with highly-esteemed clinical leadership and experience-obsessed colleagues to provide the best patient experience possible, with access to technology that’s head and shoulders above the average practice. You’ll have exciting opportunities to collaborate with talented team members to make visits extraordinary. Our hospitality-driven approach to care means that patients actually look forward to seeing you.
A top-tier clinical team who puts patients first.
We value science over sales, and promote a culture of warmth and hospitality — our teams are recognized for going the extra mile for our patients. We trust our providers to put patient needs first, and never implement production quotas. We offer a warm, collaborative culture and are proud to be an inclusive, curious team driven by excellence.
A new model that’s a joy to work at.
Tend has become beloved by patients and providers alike for combining beautiful work environments with cutting-edge clinical technology. Our providers are rewarded based on an innovative pay structure, as well as education programs that are training the next generation of industry leaders. And our top-notch total rewards packages include both best-in-class benefits and compensation. You’ll not only have the chance to be part of a thriving, industry-changing company, but empowered to become an expert in your field and supported through continuing education.
Tend is an Equal Opportunity Employer.
Tend is committed to promoting a work environment in which differences are respected, employees are treated fairly, and individual contributions are valued and rewarded. We are proud to be an Equal Opportunity Employer. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
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